About Internap
TruEffect Provides Marketers with Cookie-Free Ad Delivery, Data Control and Reliability with Online Business Solutions from InternapInternap’s Performance IP™ and international data center colocation services provide TruEffect with a fast and secure data-delivery solution for dependable ad deployment onlineATLANTA, GA – (March 12, 2008) – Internap Network Services Corporation (NASDAQ: INAP), a global provider of end-to-end Internet business solutions, announced today that advertising technology provider TruEffect has adopted Internap’s Performance IP™ and data center colocation services to serve ads through its groundbreaking, patent-pending DirectServe™ solution. The combination of TruEffect’s innovative ad delivery systems and Internap’s network and data center solutions provides maximum reliability to advertisers deploying personalized campaigns via the Internet. According to industry analysts at The Yankee Group, Internet advertising will more than double to $50.3 billion in 2011 from $21.7 billion in 2007, driven by technology investments that will boost online ad performance. TruEffect’s technology solutions empower advertisers across the globe with exclusive control over their interactive campaigns, while ensuring consumers receive relevant ads from companies they know and trust, maintaining their privacy from third-party servers. With users routinely deleting cookies to protect themselves from a barrage of unwanted ads, TruEffect is redefining what it is to be an ad server. Unique to other ad-serving technologies, the company’s DirectServe solution delivers ads from an advertiser’s established domain. This differentiates TruEffect from other ad-serving companies that utilize proprietary domains, which prevent advertisers from leveraging their own campaign data. Internap’s IP and data center solutions, based on its patented route-optimization technology, enable interactive companies like TruEffect to reliably deliver Internet applications to audiences worldwide. “As advertisers dedicate more of their budget toward interactive marketing than ever before, Internap is integral to our success in delivering ad campaigns across the Web to capitalize on this uptake,” Ron Hill, president and CEO of TruEffect. “The addition of Internap’s Performance IP network and international data center colocation will enable TruEffect to achieve portal certification which is a key requirement for delivering our clients’ advertisements to high-traffic sites like MSN and Yahoo!.” Internap’s online business solutions, including its high-performance IP and route-management technology, enables TruEffect to automatically bypass network congestion points. Internap’s industry-leading 100% performance service-level agreement (SLA) gives TruEffect the confidence to roll out interactive Internet advertising for the most demanding clients. Finally, the company’s carrier-class data center facilities provide TruEffect with the customized space and power needed to accommodate the rapid growth of Internet advertising. “TruEffect is leading the online advertising industry with its innovative solutions, which promise its customers transparency and reliability for the best return on their online ad spend,” said Philip N. Kaplan, chief strategy officer of Internap. “As enterprises ramp up their online advertising spend and new businesses are launched based on content monetization strategies, TruEffect guarantees maximum revenue from the value of online content, while ensuring the highest-quality, rich media experience for the end user.” About TruEffect About Internap Internap “Safe Harbor” Statement Our Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K and other Securities and Exchange Commission filings discuss the foregoing risks, as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. We undertake no obligation to revise or update any forward-looking statement for any reason. Press Contact: Investor Contact:
|